Selected work
Work
Every brand here had
what it takes.
From rebrands to new brands: identity, packaging and digital, built from idea to identity.
01
GOTTO
A minimal café identity built from a childhood toy car.
A toy car for a logo
One childhood memory, drawn as simply as it was built
02
Late June Bakehouse
A neighbourhood bakehouse drawn as a loaf you could live in.
A loaf you can live in
One drawing that is both the bread and the shop
03
MELTD
A sandwich shop built on one hand-drawn mark, kept raw and its own.
Hand-drawn mark
One drawing, kept raw, across every touchpoint
04
Jona Coffee
A neighbourhood cafe drawn by hand, built for slow mornings.
Drawn by hand throughout
Every mark and every menu illustrated in house
05
MASAK
Quiet luxury for modest wear: one bilingual mark, cloth, kraft and calm.
One bilingual mark
Arabic and English drawn as a single voice
06
Spark Beauty
A natural beauty range that looks like it was fun to make.
Monogram and pattern
One mark that repeats into a whole surface
07
Haya
A coffee brand stripped back to one colour and one mark.
One colour, one mark
Nothing else on the pack asking for attention
08
Gypsy
A restaurant drawn in one unbroken line, wordmark to menu.
One unbroken line
The same stroke from the wordmark to the menu
09
peep
A wellness range that says exactly what is in it.
Says what is in it
Structure that leads with the ingredient, not the beige
10
Calista
A flower brand rebuilt so the box arrives looking like the gift.
Monogram and rosette
A mark that turns the box into the gift
Works
10 / 20
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