Work

Every brand here had
what it takes.

From rebrands to new brands: identity, packaging and digital, built from idea to identity.

01

MELTD

A sandwich shop built on one hand-drawn mark, kept raw and its own.

Branding · Identity · Packaging 2021
Hand-drawn mark
One drawing, kept raw, across every touchpoint
Jona Coffee: kraft coffee bags on the wire rack
02

Jona Coffee

A neighbourhood cafe drawn by hand, built for slow mornings.

Branding · Identity · Packaging 2021
Drawn by hand throughout
Every mark and every menu illustrated in house
MASAK: the campaign portrait, a woman in an embroidered abaya holding a flower
03

MASAK

Quiet luxury for modest wear: one bilingual mark, cloth, kraft and calm.

Branding · Identity · Packaging · Print 2026
One bilingual mark
Arabic and English drawn as a single voice
Spark Beauty: the carrier bag and gift box
04

Spark Beauty

A natural beauty range that looks like it was fun to make.

Branding · Identity · Packaging 2023
Monogram and pattern
One mark that repeats into a whole surface
Haya: the cold brew carafe with beans and cane sugar
05

Haya

A coffee brand stripped back to one colour and one mark.

Branding · Identity · Packaging 2026
One colour, one mark
Nothing else on the pack asking for attention
Gypsy: the menu folder on a brass tray
06

Gypsy

A restaurant drawn in one unbroken line, wordmark to menu.

Branding · Identity · Print 2025
One unbroken line
The same stroke from the wordmark to the menu
peep: the wordmark in acid yellow over the campaign portrait
07

peep

A wellness range that says exactly what is in it.

Branding · Identity · Packaging 2026
Says what is in it
Structure that leads with the ingredient, not the beige
Calista: the wordmark and rosette on sage green
08

Calista

A flower brand rebuilt so the box arrives looking like the gift.

Branding · Identity · Packaging 2024
Monogram and rosette
A mark that turns the box into the gift
Concept Store: the wordmark over an orange wool coat
09

Concept Store

A fashion label with no reason to whisper, given a cut wordmark.

Branding · Identity · Packaging 2025
Cut-through wordmark
One stroke carried from hang tag to carrier bag
TRZ: the shopfront awning
10

TRZ

Scattered ideas turned into one clear identity that feels like them.

Branding · Logo 2025
Arabic and Latin logotype
One voice, drawn twice, balanced across both scripts
Works 10 / 18

From idea to identity, let's build your brand.

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