Branding
Peak Roastery
Overview
Peak Roastery is a small-batch coffee roastery in Doha, Qatar, built on one belief: coffee should reach you days after roasting, not months.
The brief was to give it the presence of a big coffee brand, in Arabic and English, without losing the warmth of a small one.
Challenge
Doha's coffee scene is crowded, and much of it looks the same. Peak needed to stand out on the shelf, on the street and on a phone screen.
The coffee branding had to feel premium but never out of reach, for students, office workers and anyone drinking coffee on the go.
Solution
A bilingual wordmark, Arabic stacked over English in a bold poster face, that reads from across a room and still holds on a cup sleeve.
Around it: a steaming-cup mark, hand-drawn stickers and five colours led by Burnt Terracotta and Gallery Blue, carried from the coffee packaging to the delivery box.
Conclusion
Peak now looks the same on a cap, a cup, a pouch and a delivery box, and it speaks both languages with one voice.
Brandlic's Contribution
- Brand Strategy
- Visual Identity & Logo
- Arabic & Latin Wordmark
- Illustration & Sticker System
- Packaging Design
- Merchandise
- Art Direction
Let's work
Together, we can achieve great things.
Get in touch
00:00
Contact us