Step one

Brand questionnaire

Every project starts with listening. These questions get to the heart of your brand: what you do, who you serve, and what you stand for. The more you tell us, the less we have to guess.

Fourteen questions, most of them short. It takes about fifteen minutes. Everything you write comes straight to us and is never shared. See our Privacy Policy.

Your details

Your name *

Your email *

So we can reply. We will not add you to anything.

Phone optional

The questionnaire

01 What is the name of your business? *

02 What is your business? What does your business do? *

03 Tell the story behind your business *

Why it started, and what has happened since.

04 How can your products or services help your clients? *

05 Who are your target clients? *

06 Write three words that describe your brand *

07 Do you have a tagline, slogan, or a message you want in the logo? *

If you do not have one, say so.

08 Any specific shapes or colours you want to include? *

09 Any specific shapes or colours you want to avoid? *

10 Can you name some logos you admire, and what do you like about them? *

11 You can link a Pinterest board or other references here *

If you have nothing yet, write none.

12 Who are your competitors? Anyone selling something similar? *

Names or links are both fine.

13 What is the style that you are looking for? *

Tap any that fit, or write your own. Tap again to remove.

14 Anything else you want to share about your business? optional

We read every one. You will hear back from contact@brandlic.studio.

Brand questionnaire

Thank you. We have it.