Branding
Mantel Coffee
Overview
Mantel Coffee is a slow coffee bar. A mantel is where we keep the things that matter, close and on display.
The coffee shop branding takes that idea to the bar: slow coffee, careful service, nothing rushed.
Challenge
Most coffee bars compete on speed. Mantel wanted the opposite: a place where every cup is made and served with care.
The brand had to say that before anyone read a word, through the people behind the bar, the machine and the cup.
Solution
A wide-tracked grotesque wordmark and a warm sepia palette of cream, khaki and espresso brown, stamped on paper, printed on cups and plated in steel on the machine.
The uniform, the packaging and a campaign that follows one shift behind the bar all speak in the same short lines: dressed for service, two cups, no rush.
Conclusion
Mantel reads as one calm voice across a uniform, a machine, a cup and a campaign.
Brandlic's Contribution
- Brand Identity
- Art Direction
- Packaging Design
- Uniform
- Campaign
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