Branding

NOJÈ

Services Identity · Bilingual Lockup · Packaging · Signage

Client NOJÈ

Year 2026

Overview

Some places ask you to hurry. NOJÈ asks you to stay.

NOJÈ is a café for slow mornings and something sweet on the side. Its café logo design sets an Arabic calligraphy wordmark beside the Latin name, so the brand reads as one mark in both languages.

NOJÈ: espresso pouring into the pink NOJÈ cup

NOJÈ: three stacked cake boxes in pink, wine and rose

NOJÈ: the bilingual lockup on its construction lines

NOJÈ: the stamp poster with the lockup, the vase emblem and the postmark

We built this café identity around one idea: slow mornings and something sweet on the side. The Arabic and Latin names are drawn as one gesture, the long sweep of the jeem holding the whole word. A hand-painted vase of flowers became the emblem, small enough to tuck onto a cup, a box or a napkin.

NOJÈ: the wrapping paper, the lockup repeated with Made fresh, served warm

NOJÈ: cards and a note in a vellum envelope

NOJÈ: toasties wrapped in NOJÈ paper

The palette stays soft and warm: mauve pink, deep wine and rose, with the lightest touch of cream.

NOJÈ: the palette, mauve pink, deep wine, rose and cream

NOJÈ: the storefront window, Coffee, Breakfast, Sweets

Conclusion

From the first cup to the wrapping paper and the storefront, NOJÈ now speaks in one soft voice in Arabic and English: a calligraphy logo, a small hand-painted emblem and four warm colors.

Brandlic's Contribution

Logo
Bilingual Lockup
Emblem
Cups
Cake Boxes
Coffee Bags
Napkins
Wrapping Paper
Stationery
Storefront

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