Branding
TRZ
Overview
TRZ is a house built on Arabic craft. The name is written in flowing Arabic script, so the brand had to feel rooted in that tradition and modern at the same time.
One mark carries it all: the Arabic reading and the Latin reading, drawn as a single piece.
A name that lives in two scripts often ends up as two separate logos sitting side by side. TRZ wanted a single mark that reads naturally to both audiences, and that still works at the size of a shop awning.
We drew the Arabic form first and let its long horizontal stroke become the spine of the whole mark. The Latin letters then sit under that stroke, so the two scripts share one shape instead of competing.
The result stays clear whether it is stitched into fabric, printed small, or painted across a shopfront.
The mark is built on a simple grid, so every curve has a reason behind it and the shape can be redrawn at any size while keeping its balance.
The colours come from the landscape the brand belongs to. Deep clay red leads, with sand beige, burnt amber, cactus green and dark coffee brown behind it. Warm, grounded, and easy to live with across print, fabric and paint.
Conclusion
TRZ now has one mark that speaks both languages at once. It reads from across the street on an awning, and holds together just as well on a label.
Brandlic's Contribution
- Brand Strategy
- Arabic & Latin Logotype
- Colour System
- Signage & Environmental
- Art Direction
