The objective of this project was to develop a vibrant and playful visual identity that reflects the essence of tradition, warmth, and culinary delight. By utilizing bold, organic typography and cheerful colors, the design aims to capture the authentic spirit of Chamo Arepas, connecting with food enthusiasts and celebrating the joy of savoring freshly made arepas
This design captures the vibrant and playful essence of Chamo Arepas, blending bold, organic typography with cheerful, food-inspired elements. The lively color palette and creative visuals celebrate the brand’s culinary roots while evoking a sense of warmth and tradition. A testament to the designer’s ability to craft a unique and engaging identity, this project demonstrates how thoughtful design can bring a brand’s story to life and resonate with its audience.
