TRZ – Arabic & English Coffee Brand Identity

TRZ is a premium coffee brand identity designed with a bilingual Arabic and English logo system. The project blends expressive Arabic calligraphy with modern English typography to create a culturally rooted yet globally refined brand presence.

The visual identity is built around a warm, earthy color palette inspired by roasted coffee tones and desert landscapes Sand Beige, Dark Coffee Brown, Deep Clay Red, Burnt Amber, and Cactus Green. These colors reinforce authenticity, craftsmanship, and heritage while positioning TRZ in the premium specialty coffee market.

Designed for scalability across coffee packaging, café branding, retail, and digital platforms, TRZ reflects a strategic approach to brand identity design balancing tradition, minimalism, and modern sophistication.

This project highlights Brandlic’s expertise in bilingual logo design, coffee branding, color palette strategy, and premium brand identity development.