To design a luxury packaging solution for Sorlet’s timeless beach hats that blends elegance with functionality. The aim was to create a custom hat box that elevates the unboxing experience while staying true to Sorlet’s premium brand identity. By using deep green tones, gold detailing, and structural elements, the packaging not only protects the product but also enhances brand storytelling and customer connection.
As a designer, my vision was to craft packaging that reflects Sorlet’s refined heritage and modern sophistication. The deep green symbolizes authenticity and tradition, while the gold accents highlight luxury and exclusivity. The peek-window and structured handle were intentional choices to merge practicality with elegance, ensuring the product is showcased beautifully. This packaging was designed to feel like part of the brand journey where every detail tells a story before the hat is even worn.
