To design a bold and modern brand identity for Peep that captures its essence as a vibrant wellness and beauty brand. The aim was to create a striking visual language through dynamic typography, bright neon accents, and playful imagery, ensuring Peep stands out in the competitive wellness industry while resonating with a youthful and conscious audience.
As the creative designer for Peep, my vision was to establish a fresh and energetic brand identity that embodies its playful yet trustworthy nature. Drawing inspiration from bold neon colors, minimalistic typography, and captivating imagery, the design communicates Peep’s commitment to wellness and simplicity. The goal was to create a visual language that feels approachable and modern, appealing to a youthful audience while reinforcing the brand’s core values of authenticity and innovation.
