Developing a comprehensive brand identity for Bait Al Zaitoon, a premium Saudi olive oil company, that authentically communicates heritage, purity, and craftsmanship. This project required creating a complete visual system from logo and typography to packaging, signage, and brand applications that honors traditional olive oil culture while appealing to modern consumers. The goal was to establish a distinctive presence across retail shelves, storefronts, and digital platforms through cohesive design that reflects the natural richness and cultural significance of Saudi Arabia’s olive-growing regions.
I approached this identity by building a visual language rooted in authenticity and bold simplicity. The foundation centers on strong Arabic typography that commands attention while respecting calligraphic heritage, complemented by a warm, earthy color palette inspired by the natural landscape olives, soil, and sun. Simple organic line illustrations of olive branches add artisanal character without overwhelming the clean, modern aesthetic. Every touchpoint, from packaging to promotional materials, was designed to feel honest and grounded, telling the story of a brand shaped by its land and traditions. The result is a cohesive system that balances cultural pride with contemporary design standards, ensuring Bait Al Zaitoon stands out as a premium, trustworthy choice that celebrates the purity and craftsmanship behind every drop.
