https://brandlic.studio/news/ Writing on branding, identity, packaging and type from Brandlic, a design studio working with clients internationally. en Fri, 07 Aug 2026 19:57:13 +0000 https://brandlic.studio/favicon-512.pnghttps://brandlic.studio/news/ https://brandlic.studio/15-typeface-designers-are-reaching-for-in-2026/ https://brandlic.studio/15-typeface-designers-are-reaching-for-in-2026/ Sun, 03 May 2026 09:00:00 +0000 Branding The fonts shaping brand identities this year from timeless workhorses to bold new arrivals. Typography is one of the most revealing decisions a designer... https://brandlic.studio/february-2026-the-latest-typography-releases/ https://brandlic.studio/february-2026-the-latest-typography-releases/ Tue, 24 Feb 2026 09:00:00 +0000 Brand Advertising Valentine’s celebrations have concluded, the month progresses rapidly, and the typography landscape has been actively productive. Here’s what captured... https://brandlic.studio/december-2025-typography-design/ https://brandlic.studio/december-2025-typography-design/ Fri, 19 Dec 2025 09:00:00 +0000 Branding Innovative grotesque designs are disrupting Helvetica’s monopoly, as groundbreaking frameworks examine communal authorship, structural inspiration, and the... https://brandlic.studio/brandlics-meowlette-identity-is-a-playful-storytelling/ https://brandlic.studio/brandlics-meowlette-identity-is-a-playful-storytelling/ Sat, 22 Nov 2025 09:00:00 +0000 Branding A charming blend of cats, eggs, and cozy mornings brought to life through thoughtful design There’s a particular joy associated with slow, easy mornings, the... https://brandlic.studio/brand-illustration-six-case-studies-2025/ https://brandlic.studio/brand-illustration-six-case-studies-2025/ Tue, 21 Oct 2025 09:00:00 +0000 Branding Six remarkable examples reveal how innovative companies harness custom illustration design to captivate and connect with their target audiences. https://brandlic.studio/october-typography-showcase-new-typeface-releases/ https://brandlic.studio/october-typography-showcase-new-typeface-releases/ Wed, 08 Oct 2025 09:00:00 +0000 Branding Well, October’s already here! The month launches with determined momentum, and the new typeface releases showcase this drive and aspiration beautifully.... https://brandlic.studio/5-design-trends-from-world-illustration-awards/ https://brandlic.studio/5-design-trends-from-world-illustration-awards/ Fri, 19 Sep 2025 09:00:00 +0000 Branding The creative design industry continues to evolve at breakneck speed, and the recently announced World Illustration Awards 2025 winners offer invaluable... https://brandlic.studio/why-breaking-creative-branding-rules/ https://brandlic.studio/why-breaking-creative-branding-rules/ Fri, 12 Sep 2025 09:00:00 +0000 Branding In branding, it’s easy to play safe. We’re taught hundreds of so called creative branding rules, never mix too many typefaces, always follow a grid, keep... https://brandlic.studio/9-luxury-color-palettes-that-define-high-end-design-in-2025/ https://brandlic.studio/9-luxury-color-palettes-that-define-high-end-design-in-2025/ Sun, 17 Aug 2025 09:00:00 +0000 Branding Color has the power to shape perception more than almost any other design element. The right combination doesn’t just decorate, it defines the way people... https://brandlic.studio/building-a-portfolio-that-works-advice-from-the-experts/ https://brandlic.studio/building-a-portfolio-that-works-advice-from-the-experts/ Tue, 05 Aug 2025 09:00:00 +0000 Brand Advertising Straight from industry leaders, here are effective portfolio tips to help you secure jobs and connect with the right clients. https://brandlic.studio/july-2025-outstanding-new-typefaces/ https://brandlic.studio/july-2025-outstanding-new-typefaces/ Tue, 15 Jul 2025 09:00:00 +0000 Branding Seeking typographic inspiration this summer? Explore our handpicked collection of this month’s most captivating new releases. https://brandlic.studio/social-media-backlash-brand-design/ https://brandlic.studio/social-media-backlash-brand-design/ Tue, 01 Jul 2025 09:00:00 +0000 Branding In today’s digital landscape, launching a brand redesign has become increasingly perilous. The moment a company unveils their new brand identity, social... https://brandlic.studio/how-jkr-transformed-dampads-brand-identity/ https://brandlic.studio/how-jkr-transformed-dampads-brand-identity/ Fri, 13 Jun 2025 09:00:00 +0000 Branding When a brand strategy services project delivers record-breaking results, it’s worth studying. JKR’s complete rebrand of D&AD’s 2025 Awards and Festival... https://brandlic.studio/june-2025-essential-new-typeface-for-modern-design/ https://brandlic.studio/june-2025-essential-new-typeface-for-modern-design/ Sun, 08 Jun 2025 09:00:00 +0000 Branding Discover this month’s most exciting typography releases from renowned foundries, featuring everything from playful display typefaces to sophisticated brand... https://brandlic.studio/dandad-awards-2025/ https://brandlic.studio/dandad-awards-2025/ Mon, 26 May 2025 09:00:00 +0000 Branding Each year, the D&AD Awards set the global standard for creative excellence in advertising, design, and digital innovation. The D&AD Awards 2025 , held at... https://brandlic.studio/handcrafted-design-for-super-genius-societys-learning-revolution/ https://brandlic.studio/handcrafted-design-for-super-genius-societys-learning-revolution/ Wed, 21 May 2025 09:00:00 +0000 Branding Otherwhere Collective’s innovative brand identity for Super Genius Society transforms educational materials into vibrant, tactile expressions of handcrafted... https://brandlic.studio/10-outstanding-typefaces-released-in-may-2025/ https://brandlic.studio/10-outstanding-typefaces-released-in-may-2025/ Tue, 13 May 2025 09:00:00 +0000 Branding In today’s design landscape, where AI-generated content has become commonplace, the field of type design remains a domain where human craftsmanship and... https://brandlic.studio/10-clear-signals-your-business-needs-a-rebrand/ https://brandlic.studio/10-clear-signals-your-business-needs-a-rebrand/ Fri, 02 May 2025 09:00:00 +0000 Branding Consistent brand presentation across all platforms can increase revenue by up to 23%, according to Lucidpress. However, when your brand starts to feel... https://brandlic.studio/social-impact-branding-with-saatchi-amp-saatchi/ https://brandlic.studio/social-impact-branding-with-saatchi-amp-saatchi/ Wed, 30 Apr 2025 09:00:00 +0000 Product Design Saatchi & Saatchi has partnered with The Hygiene Bank to launch a provocative hygiene poverty campaign that shines a spotlight on a pressing UK issue: the... https://brandlic.studio/why-motion-design-shapes-the-future-of-branding/ https://brandlic.studio/why-motion-design-shapes-the-future-of-branding/ Wed, 23 Apr 2025 09:00:00 +0000 Branding John Carter, Creative Director at Carter Studio, shares how motion design can evolve static brand identities into vibrant, engaging systems for today’s... https://brandlic.studio/illustrators-unite-against-ai-dolls-with-starterpacknoai-movement/ https://brandlic.studio/illustrators-unite-against-ai-dolls-with-starterpacknoai-movement/ Sat, 19 Apr 2025 09:00:00 +0000 Branding As AI-generated dolls become increasingly prevalent on social media, illustrators are reclaiming their creative spaces with hand-drawn alternatives that... https://brandlic.studio/asus-redefines-laptop-aesthetics-at-milan-design/ https://brandlic.studio/asus-redefines-laptop-aesthetics-at-milan-design/ Thu, 10 Apr 2025 09:00:00 +0000 Product Design ASUS, the Taiwanese tech giant, has unveiled what might just be the most breathtaking laptops yet, showcasing them at Milan Design Week 2025. These devices... https://brandlic.studio/12-and-base-design-transform-matcha-culture-at-new-yorks-bond-street-flagship/ https://brandlic.studio/12-and-base-design-transform-matcha-culture-at-new-yorks-bond-street-flagship/ Sat, 05 Apr 2025 09:00:00 +0000 Branding Where ancient tradition meets contemporary design, 12 establishes a new benchmark for premium matcha through an immersive brand experience crafted by Base... https://brandlic.studio/migrated-keepsakes-tale-of-identity-and-memory/ https://brandlic.studio/migrated-keepsakes-tale-of-identity-and-memory/ Tue, 11 Mar 2025 09:00:00 +0000 Branding What does a small cutting from a grandmother’s plant, carefully tucked into a suitcase and carried across borders, reveal about the migrant experience? For... https://brandlic.studio/branding-and-design-james-hurst/ https://brandlic.studio/branding-and-design-james-hurst/ Sat, 01 Mar 2025 09:00:00 +0000 Branding James Hurst’s Use Design To Design Change redefines branding and design as more than just aesthetics, it’s a strategic engine for businesses. In its second... https://brandlic.studio/brandlic-studio-what-is-rebranding/ https://brandlic.studio/brandlic-studio-what-is-rebranding/ Wed, 26 Feb 2025 09:00:00 +0000 Branding What is rebranding? It’s a question many businesses ask when they feel the need to refresh their identity or pivot in response to changing markets. Yet, all... https://brandlic.studio/lazy-tan-unveils-a-fresh-brand-identity-by-derekamperic-safety-meets-style/ https://brandlic.studio/lazy-tan-unveils-a-fresh-brand-identity-by-derekamperic-safety-meets-style/ Fri, 21 Feb 2025 09:00:00 +0000 Branding There’s something undeniably uplifting about a golden tan, clothes pop, skin radiates, and confidence soars. Since the 1960s, fake tan has been a go-to... https://brandlic.studio/opera-air-the-worlds-first-mindfulness-focused-browser-redefines-browser-design/ https://brandlic.studio/opera-air-the-worlds-first-mindfulness-focused-browser-redefines-browser-design/ Mon, 17 Feb 2025 09:00:00 +0000 Branding In an era where digital interactions dominate our lives, finding balance and calm in the online world has become more important than ever. Enter Opera Air, a... https://brandlic.studio/brand-advertising-mcdonalds-order-like-stormzy-campaign/ https://brandlic.studio/brand-advertising-mcdonalds-order-like-stormzy-campaign/ Sat, 15 Feb 2025 09:00:00 +0000 Brand Advertising McDonald’s has once again demonstrated its ability to craft relatable campaigns that resonate deeply with audiences. In a Brand Advertising Reinvented... https://brandlic.studio/the-best-new-typeface-of-february-2025-exploring-innovation-in-typography/ https://brandlic.studio/the-best-new-typeface-of-february-2025-exploring-innovation-in-typography/ Tue, 11 Feb 2025 09:00:00 +0000 Branding Typography continues to evolve, blending functionality with creativity to meet the needs of modern designers. This February 2025, we’re witnessing a... https://brandlic.studio/how-packaging-design-builds-emotional-connections/ https://brandlic.studio/how-packaging-design-builds-emotional-connections/ Sat, 08 Feb 2025 09:00:00 +0000 Product Design In today’s competitive market, playful packaging design has emerged as a powerful tool for brands to connect with their audience on an emotional level. Take... https://brandlic.studio/tired-of-pinterest-try-these-8-design-tools/ https://brandlic.studio/tired-of-pinterest-try-these-8-design-tools/ Sat, 08 Feb 2025 09:00:00 +0000 Branding Since its launch in 2010, Pinterest has transformed how people gather, save, and share ideas through its iconic pinboard system. For millions, it’s become a...